Energising Energy Matters

It has been ten weeks since I started this blog. I’ve been having great fun writing these posts, but it is very time consuming and hard work. I have a list of about 50 posts I want to write and I’m not going to run out of things to say any time soon. The success of Energy Matters will be determined by whether or not individuals and companies are prepared to make occasional donations to keep me motivated and energised.

Traffic is growing steadily. Last Monday peaked at 926 page views and weekly traffic is approaching 3300. A far cry from the heady days of The Oil Drum where we regularly pulled over 30,000 per day but Energy Matters has a different target audience and purpose. Top posts are now getting over 1000 reads. I will begin to feel satisfied when this exceeds 5000. The target audience are energy industry professionals, finance, consultants, politicians, civil servants, academia, press etc. The primary aim is to provide a factual framework for decision making in energy policy and energy investments.

Wide exposure

Many of my posts have been widely read on other platforms, notably Energy Post, Oil Voice, The Conversation, Talblokes Talkshop and Climate Etc. Other blogs have also linked to my work, notably Andrew Montford at Bishop Hill, Benny Peiser at theGWPF, Roel and Nicole over at The Automatic Earth, Rune Likvern at Fractional Flow, Luis de Sousa at The Edge of Time and Dave Summers at Bit Tooth Energy. I also need to thank Clive Best for amazing collaboration in the interpretation of UK climate data. We incidentally now have an invitation to submit this for review in the main stream literature.


Weekly emails hit 1500 individuals including over 600 UK MPs, 130 press and 100 DECC senior management. Posts are also being promoted via Linked In groups – AAPG, Coal, Energy Institute, Global Natural Gas, Nuclear Power, PESGB and World Shale Oil & Gas. Linked In tells me posts get 100s of reads while WordPress rarely registers more than 10 hits from that source. So I don’t know how that works or doesn’t as the case may be.

If you like my posts you could help me get more traffic by forwarding links to relevant friends or colleagues by either email, Twitter or Facebook. Some of you have already done this and certain Twitter and Facebook feeds have brought much traffic.

How to donate

The donate button is towards the top right of the front page. Simply select bronze, silver or gold or enter some other sum in the box. All values are in £ GBP. You can pay through Paypal or using any mainstream credit or debit card. Companies contemplating a generous donation may wish to consider the advertising option.


Two advertising panels are planned at a guideline rate of £5,000 per quarter (negotiable). I appreciate that this is a high rate compared with traffic but it has a donation element built in. If you are interested in advertising then please get in touch by email.

The Future

I have been told that it is very difficult to make a commercial success out of a venture such as this. I am committed to keeping this going for at least one year – until after the Scottish referendum on independence that will be held on 18th September 2014. I am determined that debate should be held in a framework of reality and not absurd gigantic numbers for oil and gas reserves and renewables potential. Beyond that, the future of Energy Matters will be determined by the generosity of my readers.

Finally a big thank you to my readers and commenters with many thoughtful, good quality comments and discussion. If anyone has any ideas about how to do things differently or better please share these in comments below.

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One Response to Energising Energy Matters

  1. Peter Vesborg says:

    Please (!!) consider accepting donations in bitcoin.
    It is by far the best way to send money -particularly small amounts- across continents with zero/minimal fees. It is essentially perfect for “tipping” good blog posts.

    You don’t even have to actually accept bitcoin (the currency) – you can still offer bitcoin donations as an option and use an automated online service to instantly exchange any and all donations into “regular” money and later wire it to your bank account when your balance is above a given level. Let me know if you need (free) help setting it up. (I am an integrator for one such service.)

    I (for one) would dontate 🙂

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